NicheCom, here to help with the hidden cost of prospecting

Targeted print marketing has become a staple for many agencies, especially those who rely on consistent prospecting to stay visible in their local market. Automated letter‑sending platforms have made it easier than ever to trigger campaigns at scale, but the convenience of built‑in print‑and‑post services often comes with a higher price tag than many teams realise.

The hidden cost of convenience

Outsourced printing is attractive because it removes the admin: no printers, no envelopes, no postage runs. But when every letter is charged at a premium rate, the spend can escalate quickly—particularly for branches sending regular prospecting campaigns or large volumes of targeted mailers.

A difference of just a few pence per letter may seem small in isolation, yet across a year of consistent activity it can become one of the most significant marketing costs an agency carries.

Why print quality still matters

Despite the rise of digital marketing, physical letters continue to outperform many online channels for homeowner engagement. They feel personal, they’re harder to ignore, and they reinforce brand presence in a way social media or email simply can’t.

That means quality can’t be compromised. Agencies need crisp print, strong branding, and reliable delivery—without paying a premium for the privilege.

A smarter way to manage print and post

Many agents are now exploring alternatives that keep the workflow simple but reduce the cost per letter. We can help you get the best of both worlds.

A dedicated print partner can offer:

• Competitive pricing that keeps campaigns affordable
• High‑quality print suitable for brand‑building and prospecting
• Fast turnaround times to maintain campaign momentum
• Support for variable data and targeted mailers
• Flexibility for both small batches and large‑scale sends

This approach allows agencies to continue using their preferred prospecting tools while benefiting from a more efficient print solution behind the scenes.

Why more agents are turning to NicheCom

NicheCom already supports estate agents nationwide with videos, photography, floorplans, EPCs and marketing assets. Extending that expertise into print gives branches a cost‑effective, reliable alternative to premium‑priced automated services.

Agencies benefit from:

• Lower per‑letter costs without sacrificing quality
• No upfront cost commitment, simply pay as you go
• A trusted partner already embedded in their marketing workflow
• Scalable print capacity for both everyday prospecting and larger campaigns

For teams who want the ease of automated letter‑sending but with better value at the print stage, it’s a straightforward way to reduce spend while keeping results strong.

Ready to stop overspending?

Speak to NicheCom and find out how you can still use your preferred prospecting tool while benefiting from a very cost-effective print solution. Most branches save more than they expect!

Tel 0118 977 0690 or email info@nichecom.co.uk

Find out more about NicheCom’s design and print services