Cheffins Case study
Cheffins approached NicheCom for a creative strategy that would honour their heritage, engage their community, and reinforce their position as a market leader.
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10+
Years working with NicheCom
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200
Years in business
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5
No of offices
The challenge
Cheffins needed a multi-channel marketing campaign
Cheffins approached us as a trusted partner, seeking our expertise to develop a campaign celebrating their remarkable 200 years in business. With a long-standing relationship built on collaboration and reliability, Cheffins wanted a creative strategy that would honour their heritage, engage their community, and reinforce their position as a market leader.
Our solution
The requirements
- Deliver a multi-channel marketing campaign that reflects Cheffins’ core values
- Maintain creative momentum with a mix of compelling imagery and messaging
- Ensure the campaign resonates with a diverse and modern audience while staying true to the brand’s heritage
- Drive engagement across digital and physical touchpoints
The result
We designed and delivered a series of six standout campaigns over a 12-month period, ensuring consistent brand storytelling across all of their social media platforms, window displays, direct mail and Rightmove advertising.
At the heart of the campaign was the strapline: “Trusted advice used for generations.” This message encapsulated Cheffins’ 200 years of heritage and expertise while appealing to a modern, diverse audience.
By combining strategic creativity with multi-channel execution, we helped them celebrate a major milestone in a way that resonated with both loyal clients and new audiences.
Services delivered
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Design and print
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Property photography
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Drone photography
We have been using NicheCom for our marketing material for many years and cannot fault their creativity and service levels. In our fast-paced business we sometimes need printed material turned around quickly and they never disappoint. They are always happy to listen, be creative and remain “on brand”.
Sarah Bush, Head of Residential, Cheffins
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