Personalisation in Marketing

Data-driven marketing campaigns have come a long way. Depictions of the past may cause Don Draper’s lightbulb realisations about target markets to come to mind, but our access to specific data about consumers has helped make marketing move away from guesswork. And the proof is...

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Creating a Brand Using Data Analysis

At NicheCom, we understand the power of first impressions and the impact and importance branding can have on a business. A strong brand can help drive and sustain growth. At the start of the year we were approached by Prospect, a fast-growing group of estate...

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