Fueled By Innovation

Driven By Creativity

Lotteries, Scratchcards and promotional games market leader

Based on years of industry experience, industry-leading technology, marketing know-how, and design proficiency, we provide clients with a comprehensive end-to-end solution. Creating some of the biggest lotteries in the world, designing and printing exciting and secure scratchcard products, as well as collaborating with top mobile and app developers to create products that can be played on the high street or mobile devices.

Lotteries

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • Establishing Market potential
  • Applying for relevant licences
  • Sourcing lottery partners (mobile/retailers)
  • Advising on Charity partners
  • Building a lottery platform
  • Brand creation
  • Out-of-home and Social media marketing
  • Ongoing support and reporting

Scratchcards

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • Applying for relevant licences
  • Providing software to manage ticket sales
  • Creating exciting game permutations
  • Designing bespoke scratchcard products
  • Security printing
  • Supplying point-of-sale material and displays
  • Ongoing support and reporting

Promotional Games

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • Applying for relevant licences
  • Providing software to manage ticket sales
  • Creating exciting game permutations
  • Designing bespoke scratchcard products
  • Security printing
  • Supplying point-of-sale material and displays
  • Ongoing support and reporting

Design & Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • Establishing Market potential
  • Applying for relevant licences
  • Sourcing lottery partners (mobile/retailers)
  • Advising on Charity partners
  • Building a lottery platform
  • Brand creation
  • Out-of-home and Social media marketing
  • Ongoing support and reporting

If you would like more information about how you can start sending direct mail for as little as 40p, please click here or email info@nichecom.co.uk

If you’re not targeting customers via print, you’re missing out

According to a study, 70 per cent of consumers feel that direct mail is more personal than online interactions, with a response rate that’s 40 times higher.

96%
ENGAGEMENT WITH A PIECE OF MAIL COMING THROUGH THE DOOR
35%
OF CONSUMERS HAVE MADE AN ENQUIRY OR PURCHASE AS A RESULT OF RECEIVING DIRECT MAIL
4.5
TIMES INTERACTION, IS THE AVERAGE NUMBER OF TIMES A MAIL PIECE IS INTERACTED WITH
28
DAYS RETENTION,
IS THE AVERAGE NUMBER OF DAYS A MAIL PIECE STAYS IN THE HOUSE
Previous slide
Next slide

Don’t just take our word for it:

“Johnnie Boden called himself a ‘nitwit’ for ditching his brilliant Boden catalogue, a mistake that helped turn a £22m profit in 2022 into a £4.4m loss a year later.”

To read the full Sunday Times Article by Richard Harpin – click the button below

Why Nichecom believes from as little as 40p direct mail should be an important part of your marketing mix?

Neuroscientists have found that direct mail is easier to process mentally than email, engagement is longer and there is an astonishing 70 per cent increase in brand recall. With digital advertising costs soaring and online ad-blocking becoming more sophisticated, it is time to reconsider direct mail.

Let’s take your direct mail to the next level.

If you would like more information about how you can start sending direct mail for as little as 40p, please call us today on 0118 977 0690 or fill out the form below:

Please complete your details

    Tell us which products/services you are interested in:

    DON’T
    UNDERESTIMATE
    THE POWER
    OF THE
    HUMBLE
    MAILSHOT

    Don’t just take our word for it:

    “Johnnie Boden called himself a ‘nitwit’ for ditching his brilliant Boden catalogue, a mistake that helped turn a £22m profit in 2022 into a £4.4m loss a year later.”

    To read the full Sunday Times Article by Richard Harpin – click the button below

    If you’re not targeting customers via print, you’re missing out

    According to a study, 70 per cent of consumers feel that direct mail is more personal than online interactions, with a response rate that’s 40 times higher.

    96%
    ENGAGEMENT WITH A PIECE OF MAIL COMING THROUGH THE DOOR
    35%
    OF CONSUMERS HAVE MADE AN ENQUIRY OR PURCHASE AS A RESULT OF RECEIVING DIRECT MAIL
    4.5
    TIMES INTERACTION, IS THE AVERAGE NUMBER OF TIMES A MAIL PIECE IS INTERACTED WITH
    28
    DAYS RETENTION,
    IS THE AVERAGE NUMBER OF DAYS A MAIL PIECE STAYS IN THE HOUSE
    Previous slide
    Next slide

    Why Nichecom believes from as little as 40p direct mail should be an important part of your marketing mix?

    Nichecom’s Direct Mail Services and how they can benefit your business!

    20/20 MAILING

    Selling or letting a property is something that should be broadcast to a relevant audience. Our online print platform integrates with your own CRM system to automatically trigger a mail piece from a change of status in your property register. The letter or card will be sent to the local or not so local area, depending of the criteria you set. Don’t rely on a board change to make people aware of your success, use these popular triggers to spread the word.

    DOOR-TO-DOOR CAMPAIGNS

    Discover the ease and effectiveness of Nichecom Door-To-Door Leaflet Distribution, a seamless solution for printing, planning, and delivering your marketing materials. This service combines convenience with precision targeting, ensuring your message reaches the right doorsteps through Royal Mail, without the need for complex logistics.

    ‘ON-MARKET’ TARGETING

    Our On Market marketing tool allows you to target properties currently on the market. Our print system allows you to target properties with well-designed marketing pieces that bring your services to the recipient’s attention at significant points in their moving journey which may prompt a valuation request and instruction from an active seller.

    ‘PROPENSITY TO MOVE’ TARGETING

    Our partnership with data specialists, TwentyEA integrates their Forecast to accurately predict who will move house. Numerous data points are analysed including the number of years a property has been occupied, its size and the age of the residents. Forecast can then pinpoint the top 10% of vendors most likely to instruct an agent in the next 2 months, enabling you to generate a campaign that is on average five times more effective than random targeting.

    If you would like more information about how you can start sending direct mail for as little as 40p, please click here or email info@nichecom.co.uk

    Neuroscientists have found that direct mail is easier to process mentally than email, engagement is longer and there is an astonishing 70 per cent increase in brand recall. With digital advertising costs soaring and online ad-blocking becoming more sophisticated, it is time to reconsider direct mail.

    Why Nichecom believes from as little as 40p direct mail should be an important part of your marketing mix:

    MAIL CUTS THROUGH
    The tangibility of mail is key to its effectiveness. It stays in the home and builds powerful relationships between customers and brands.

     

    MAIL IS TRUSTED
    In uncertain times, consumers continue to have confidence in mail. It’s trusted and believed among all age groups.

     

    MAIL WORKS AT EVERY STAGE
    Whatever your objectives, mail makes a vital contribution. It’s the perfect channel for both activation and brand-building.

     

    MAIL EVOLVES WITH DIGITAL TRANSFORMATION
    Innovation in mail is enhancing customer experience and creating huge opportunities for marketers.

     

    MAIL DRIVES RESULTS
    Response is at the heart of mail’s appeal. It’s a channel that’s noticed and acted upon – and it’s inspiring more and more online journeys.

     

    In sumary; Direct Mail is tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital world, mail remains as resilient and relevant as ever.

    If you’re not targeting customers via print, you’re missing out

    Richard Harpin – The Sunday Times

    Sunday 25th February 2024

    It never ceases to amaze me when dynamic young entrepreneurs look at me in puzzlement as I ask the same question: “How are you targeting customers with printed direct marketing?”

     

    As their mentor or investor, once we’ve discussed their brilliant idea and plans to use new digital technologies, they’re taken aback by my enthusiasm for old fashioned Royal Mail. And yet more often than not, by the time we’ve finished, print is then nearly always elevated to the top of their to-do list, Especially when I let them know that I owe everything to it.

     

    I first realised HomeServe’s membership model would be successful after I received 38 responses from sending out 1,000 letter mailshots. If that hadn’t happened, the business would have stalled before it had even got started.

     

    If you’re not targeting customers via print, or using it to encourage next-purchase decisions, you’re missing a huge opportunity. There’s a lazy assumption that everyone is digital-savvy, smartphone in one hand and tablet in the other. The online world may be all around us but that does not mean your customers are immersed in it. Their analogue world may be an equally effective way to amplify your message, drive engagement and achieve growth. So instead of looking up at the screen, look down at the doormat.

     

    Having picked up mailshots on mine in the past week or so, I’ve been persuaded to buy wine from Laithwaites, bedding from the White Company, shirts from Charles Tyrwhitt, and exercise kit from Sweaty Betty (not for me, that one!). I’ve also been persuaded to nip into some of the local businesses that regularly drop leaflets through my door.

     

    More than half are addressed to me personally and are well-produced with fantastic imagery. The words are professionally done, too, adding trust and credibility, telling me all I need to know about the products, and including a tempting call-to-action.

     

    Some are so engaging and of such high quality that they’ll be knocking around the house for several weeks. The same can’t be said for the avalanche of marketing emails that are deleted unread or dumped in my spam. How ironic that the clutter of our digital lives is in direct contrast to what is now less clutter through our letter-box. Fewer businesses are using direct mail, which means those that still do get more prominence on the doormat, especially from those of us who are still working from home a few days a week.

     

    According to a study by the Data & Marketing Association, 70 per cent of consumers feel that direct mail is more personal than online interactions, with a response rate that’s 40 times higher. Neuroscientists have found that direct mail is easier to process mentally than email, engagement is longer and there is an astonishing 70 per cent increase in brand recall. With digital advertising costs soaring and online ad-blocking becoming more sophisticated, it is time to reconsider direct mail.

     

    Don’t just take my word for it: Johnnie Boden called himself a “nitwit” for ditching his brilliant Boden catalogue, a mistake that helped turn a £22m profit in 2022 into a £4.4m loss a year later. Resurrecting it, he believes, was one of the best decisions he’s made since launching the fashion brand in 1991.

     

    At Checkatrade, we distribute 80 million printed directory leaflets a year and track every phone call that each directory inspires, as well as the significant traffic that comes to the website. Emails, web content and SEO/SEM tactics are crucial but they should work in harmony with direct mail to acquire customers and cross-sell. When your client receives their product purchases, there should always be a catalogue in the box prompting their next buy, or a single personalised leaflet which has used AI to predict what next item the customer is likely to choose.

     

    It’s also easy to measure how much impact your mailshots are having by encouraging purchases through a brochure’s voucher code. Plus, if you have bricks and mortar stores, mailshots extend and enrich the in-store experience. That’s especially true in the home improvements industry. Catalogues showing the whole product range are a vital part of the in-store sales process for Wren Kitchens and Easy Bathrooms.

     

    Whatever your business, keep experimenting with print, analyse what works and iterate as required. But beware: too much, too often will make your direct marketing intrusive rather than enticing. Which is why I also recommend you steer clear of outbound telemarketing and door-to-door sales.

     

    Telemarketing does have value when it’s “sales through service”, suggesting an extra product or service to a customer who has called your business and is open to an offer once their initial query has been sorted out. Also, ensure your printed campaign is as environmentally-friendly as possible and make clear that it is. And be aware of cultural differences before embarking on a campaign abroad. In my experience, direct mail works brilliantly in the US and France but fails miserably in Spain and Italy. Do your research first.

     

    With companies drowning out their messages in a competitive cacophony of digital noise, paper is a growth tool that strengthens the customer relationship. And in our artificial, virtual, augmented world, that’s more valuable than ever.

     

    Richard Harpin is founder and chairman of HomeServe and Growth Partner, and owner of Business Leader Magazine.

    Let’s take your direct mail to the next level.

    If you would like more information about how you can start sending direct mail for as little as 40p, please call us today on 0118 977 0690 or fill out the form below:

    Please complete your details

      Tell us which products/services you are interested in: