Virtual marketing hub now integrated with Reapit – automate your 20/20s
We are always excited to tell someone good news, like selling or letting a house.
It’s one of those jobs that’s simple enough but each one takes a bit of time which can add up to a whole lot of admin over the course of a month. And it’s not only the time involved that’s a hassle, with the ever-increasing price of postage, it can be hard to keep track of your costs.
We’re delighted to be able to offer Reapit users a far easier way to manage these mailings. NicheCom’s Virtual Marketing Hub (our online portal for print and mail) has now integrated with Reapit’s Agency Cloud CRM. Users can automate the whole process through a new app, with each mailing piece designed, printed and dispatched for less than the price of a second-class stamp.
How does it work?
The integration merges Reapit data with ready-to-go templates, allowing your 20/20 campaigns for ‘Recently Sold/Let’ or ‘New to market’ cards to be fully automated.
The process can be managed in the app, so that when a property status is changed from ‘For Sale’ to ‘Sold STC’, a card is generated and populated using the number one image and then sent out to the neighbouring properties.
During setup, you can request for additional cards to be sent out each time, such as 30/30, 40/40, 50/50 and if you have multiple triggers in place, you can choose different amounts for each.
If you’re after something a little more unique, we’d be happy to design you bespoke templates for each trigger.
Simply set your preferences and then the mailings will take care of themselves. There’s no premium price for this service – each card will be despatched for the fixed price.
We can offer our usual range of quality paper including an uncoated version, ideal for recycling.
Many agents are already loving this integration. Tom Skelley, Vice President of Nock Deighton said:
“The NicheCom integration with Reapit now means Sold in your Area cards get sent automatically, so we get the important messages out there at the right time, every time.”
The importance of direct mail
Direct mail is currently enjoying a resurgence thanks to people spending more time at home, with more time to check what has been delivered.
The latest Royal Mail Marketreach/JICMAIL survey reports record-breaking levels of engagement.
Why keep direct mail in the mix?
- You can precisely target your ideal market with a physical item that you know can’t be ignored (or deleted) like a digital message.
- No other form of advertising receives the same level of sensory attention as a mailer that is picked up, opened and held in the hand.
- The average engagement rate is now 95% and a piece is interacted with over four times.
- A staggering 35% of consumers have made an enquiry or purchase as a result of receiving direct mail in the past year.
- Trust in mail is increasing while trust in digital ads is decreasing.
- Consumers are looking at mail for longer – up to 29% more than before the pandemic
- No concerns about breaking GDPR rules – direct mail can be addressed to ‘the householder’
With hybrid working set to be the norm for many, levels of interaction with mail are likely to remain high.
We are pleased to be able to offer you a cost-effective and time-saving way to get high quality mailers out to your target market, helping you build brand awareness and stimulate requests for valuations.
Visit our virtual marketing hub to find out about our marketing, print and mailing service or contact our print specialist Darren Wootton, with any queries on darren.wootton@nichecom.co.uk or tel 07808 314772.