Pictures worth more than 1,000 words

Darryl Willis reminds us why it is impossible to overestimate the importance of professional photography when marketing a property

We all know that a picture is worth a thousand words, but when it comes to property photography it can be worth several thousands of pounds and make all the difference to the likelihood of a swift and successful sale. According to Rightmove, the UK’s largest online estate agency and property platform, properties accompanied by high-quality photographs can attract up to 93% more leads.

Founded back in 1993 with only two members of staff, NicheCom has now expanded to cover the entire country, employ some 110 photographers (all of whom are members of the Royal Photographic Society), visit around 300 properties each day and take 100,000 photographs every month. We are delighted to have become the industry’s first choice when it comes to property marketing.

There are few people more familiar with the power of property photography than Darryl, our area director for the region north of the M4. Using some recent images showcasing our work on The Spinney in Holme, which was created by Norfolk Living Homes, he explains a few tricks of the trade. 

These photographs were recently showcased in KL magazine’s ‘Home Design & Build in Norfolk’ special edition. 

Darryl also reminds us that in addition to the staggering 100,000 images produced each month, that there are more strings to our bow when it comes to offering the latest in innovative marketing:

“We also shoot video, produce 3D Matterport showcases with our virtual viewing platform GotoView, and have an in-house team of CAA-approved drone pilots for aerial photography,” says Darryl, whose team includes the talented photographers who captured these photographs of The Spinney.

“Together with our Operations Manager, Tom, we’ve built a strong reputation with local estate agents and homeowners and have really taken property marketing to the next level.”

Reflecting on how the business has evolved, we are proud to have been the first to offer many of the assets and services that are now deemed invaluable by today’s estate agents. Nichecom was the first company to offer professional floor plans, the first to offer a single marketing visit to include the floorplan, photography and (EPCs) also the first company to recognise the need for agents to have a one-stop shop for all their marketing needs.

It’s all about the lighting, choosing the right angles and picking out the key features

“It’s easy to make a grand country estate or innovative contemporary design look good,” says Darryl.

“It’s not quite as simple to make a small one bedroom flat look amazing, but we’re fortunate enough to have some of the best photographers in the business. It’s all about lighting, choosing the right angles and picking out the key features.”

With an enviable level of service that sees photography, 3D showcases, floorplans and EPCs usually delivered within 24 hours of the initial visit, NicheCom may well be the most important marketing tool at your disposal.

When your imagery has just a few seconds to make an impression on the portals, find out how our property photography services will help you present any type of property in the best light.

Contact us today to find out how we can help you with any aspect of property marketing on 0118 977 0690 or email