January 2019

  • All
  • 3D Showcase
  • Data
  • Drone
  • EPCs
  • Floorplans
  • GotoView
  • Inventories
  • Marketing and print
  • Niche Insights
  • Photography
  • Property videos

How AI is changing Estate Agencies

There is no doubt that artificial intelligence (AI) is having a huge impact on the world we live in.   We are currently deep in the information era and the development that AI has gone through in recent years has affected all our lives, mostly for the...

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Personalisation in Marketing

Data-driven marketing campaigns have come a long way. Depictions of the past may cause Don Draper’s lightbulb realisations about target markets to come to mind, but our access to specific data about consumers has helped make marketing move away from guesswork. And the proof is...

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Online vs. Traditional

Why good estate agency solutions still beat the online only option – 6 reasons why the high-street should still be your home of sales.   Online brands including PurpleBricks & Yopa have shaken up the property market. Offering what appears to be much the same thing as...

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Creating a Brand Using Data Analysis

At NicheCom, we understand the power of first impressions and the impact and importance branding can have on a business. A strong brand can help drive and sustain growth. At the start of the year we were approached by Prospect, a fast-growing group of estate...

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The Importance of Photography

Capturing the perfect shot can be difficult, but we at NicheCom believe it is essential for a property to be showcased to its full potential, regardless of size or price. Below we explore the reasons for needing professional photography, some of the many benefits it...

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EPC – 5 things you need to know

In light of the EPC celebrating its 10th birthday this Autumn, we thought we’d share with you our thoughts on the significance of this event, as well as some important information on EPC’s and what the future holds for energy standards and regulations.   What is an...

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The Value in Taking a New Perspective

We believe that every property brought to the market, irrespective of size or price, should be showcased to its full potential. Our photographers pride themselves in finding creative ways to ensure that this is achieved.One method we use to showcase this potential is through the...

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