Niche Communications have provided a range of marketing services from their Berkshire head office for over 20 years. Initially servicing the property industry the company has expanded to offer a variety of marketing, digital and energy services to a diverse range of companies including Premiership football clubs and charities.
We have over 100 employees based in the UK and South Africa. This includes 70 people nationally, providing estate agents with detailed floor plans, professional photography, Energy Performance Certificates and property inventories.
Our South African subsidiary, (Niche Communications SA), based in Cape Town, provides a vital production service to our UK clients. CAD drawing, photo manipulation, as well as brochure design and production are all undertaken here.
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On the 14th May 1994 a young and eager floor planner armed with a tape measure, paper, pencil and a thirst for knowledge completed our very first floor plan sketch, Niche Communications have gone on to produce over a million RICS compliant floor plans.
Major advances in digital SLR cameras saw us turn our attention to photography towards the end of the millennium. We added a number of graduate photographers, some of which are still here today and enhanced our floor plan offering by introducing a range of professional photography options.
The introduction of the ill fated HIP in 2007 presented us with an opportunity to expand our service offering further. Our 20 floor planners and photographers went ‘back to school’ to sit their DEA Diplomas. With a further 15 graduates also recruited and trained, we now boast the largest employed group of multi skilled field staff in the UK. We can service virtually the whole country with Floor plans, Professional Photography and Energy Performance Certificates all carried out within a single visit.
In 2011, and following the same employed business model we expanded our service offering again by adding detailed Property Inventories, Check-in and Check-out Reports
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The latest digital technology has transformed the way in which estate agents present their clients property. Niche Communications supply the most complete range of print and marketing services to the UK property market. Agents can now receive high quality brochures at a fraction of the cost of traditional printing. We equip our customers with the products, services and tools they need to present their property portfolio effectively, to engage with their customers directly and stand out in a competitive market place.
Vendors need to be confident that their property is being presented to maximum effect, potential buyers want as much information as possible and your business requires its brand to be managed and displayed in the most professional manner.
Our department has a wealth of experience in design and branding for a range of businesses from Estate Agencies to football clubs. The likelihood is you will have already seen much of our work without knowing it.
If you're just starting out we can brand your business from your logo through to your stationery, marketing materials, shop fronts and vehicle graphics. Whether you're established or a new business we can provide regular marketing materials as well as automated web-to-print solutions, online magazines and html e-mail templates.
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Niche Data was developed to change the way UK Residential Address data could be accessed for research and list delivery. The system provides real time delivery of the latest residential address data which is updated on a monthly basis.
The system was initially developed to provide our customers with a sophisticated yet simple to use interface from which they could create, amend and download ‘on the fly‘ any of the 30 million UK residential addresses that the system holds (the system also contains 43 million individual records relating to those 30 million addresses).
Now the Niche Data ‘data engine‘ is available to list providers and large data users allowing them to dramatically improve their productivity levels whilst simultaneously increasing client service levels by instantly running lists and counts for their clients. As an added benefit a white label version of the site can be provided for direct client access.
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"We have been using Niche Communications for around three years now for all of our EPCs, photography and floor plans. Before making this decision I stepped back and realised that every time I put a property on the market, I spent around an hour and a half driving back and forth to the property, doing the photos and then drawing the floor plan back in the office. At 20 listings a month this is 30 working hours lost that I could have been generating more business!
This has enabled me to do 5 more valuations a week (250 a year) which has had a significant impact on the income of my business. Furthermore, we now have consistently high quality photography and floor plans which not only gets the property more interest, it also attracts prospective vendors.
The best thing of all, it doesn't have to cost a penny. On the sign up we explain the benefits, sell it at cost and where we get an objection, I agree to knock it off the selling fee on completion.
I would urge anybody who is looking to free up their time and to drive their business even further, to consider the services of Niche Communications."
David Metcalfe | Franchise Partner, Hunters Yeadon
"I have worked with Niche Communications for over 15 years, during which time they have grown to be a substantial organisation. They have never lost sight of the extreme importance of customer care and contact and their passion for positive immediate action if anything goes wrong (which it does from time to time as life is not perfect) is thoroughly refreshing.
They always act swiftly to establish the cause of the problem and put it right. They do not seek to apportion blame or make it difficult for us. Without drama they put the issue right and we move on."
Andrew Dewar | Joint Senior Partner at Curchods, Burns & Webber Estate Agents