Having correct data and targeting the right people can be the difference between the success and failure of a campaign.
Niche Communications can provide a range of data services including profiling, segmentation and our unique online data provision software.
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Every day 1,600 people die, 18,000 registrations are received for the Telephone Preference Service, 240 businesses move premises and 18,000 people move house.
All of these changes cause consumer and business data to rapidly decay. The integrity of the consumer and business data used within customer communications and marketing campaigns has a direct impact on the response rates, campaign costs and a consumer’s perception of the organisation.
Data cleansing enables organisations to address these issues by: Reducing costs associated with contacting individuals who cannot or will not respond Improving the effectiveness of communications to consumers, improving response rates and return on marketing investment.
Reducing the risk of causing consumer annoyance and damaging brand reputation. Ensuring that data and marketing communications are compliant with the numerous data regulatory requirements.
Do you really know your customers?
Do you know who you should be targeting?
Are you wasting valuable resources by mailing the wrong people?
Niche Communications can provide a complete picture of your client base. We can identify key characteristics such as age, gender, affluence, etc. We can tell you about the type of property that they live in, how long they have lived there and provide an insight into their lifestyle. This insight can be as detailed as you need.
We will analyse your existing client base, using various lifestyle databases, to build a profile of your specific customer groups. We will work with you to determine your requirements and construct the profiles accordingly.
This profile can then be incorporated into a prospect database to easily identify the key prospects in your area (i.e. those with the same characteristics and ability to spend as your customer base). This can then be used to generate mailing lists of those people who are relevant to your specific product.
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Andrew Dewar - Joint Senior Partner at Curchods, Burns & Webber Estate Agents